references
MORE INFORMATION:
UK ‘The new, the old and the good. How should marketing be done today?’, led by Professor Jaime Castelló The Associate Professor in ESADE’s Marketing Management Department, addressed the different marketing paradigms to manage different segments more effectively. Developments in information technology are changing the way consumers and customers interact and take decisions, what gives departments the chance to start working with a new digital marketing paradigm.
SAVE THE DATE: Join us at the I Global ESADE Alumni Meeting 6th June, New York
Italy ‘Market orientation and competitiveness’, by Professor Carlo Gallucci (MBA 83) The ESADE professor of Marketing Management and Vice Rector of International Relations at Ramon Llull University explained in Milan what means to be market oriented, what are the main requirements to achieve it, and how it impacts on the organization.
Singapore Reunion with Jonathan Wareham, Dean of ESADE, in Singapore The Dean of Faculty & Research, ESADE Business & Law Schools, discussed ESADE’s institutional developments and gave some examples of ESADE’s innovation and entrepreneurship initiatives. After the session took place a networking cocktail at the Swiss Club Singapore, one of the oldest, historical Clubs in Singapore.
More information:
The international alumni chapters organize and lead activities for ESADE Alumni in various countries worldwide. For more information, contact ESADE Alumni: chapters@alumni.esade.
ESADE ALUMNI